Learning Outcomes

Creating a Mindset for Success

The Digital Marketing Agency Business Model

Getting Started With a Digital Marketing Agency

Lesson Summary

This module will explain how to get into the right mindset to achieve success as a digital marketer. In addition, it will discuss how to set up and operate your own digital marketing agency business.

Setting Up Your Website

Setting up Your Business Email

How to Increase Productivity

This module will teach you how to set up your own website, register your domain name, set up a business email, and use different apps and tools to help you be more productive.

The Client Acquisition System

Finding Hot Leads

Prospecting Potential Leads With Google

This module will discuss a guaranteed method for getting hot leads for your Digital Marketing business. Learn how to target specific niches, what to look for in potential clients, and approach a client to get them interested in working with you.

Getting Clients With Google Ad Video Audits

Getting Clients With Facebook Ad Video Audits

Finding Leads and Email Addresses

The Art of Cold Emails

Converting Emails Into Meetings

This topic will teach you how to search for potential clients using existing Google and Facebook Ads and auditing their ads to show them how to increase their leads. You will also learn how to write emails that will get you to schedule meetings with prospects.

Booking and Email Automation Software

Lead Generation With LinkedIn

Facebook Leads Funnel

The Cold Calling System

This module will teach you how to use Linkedin and Facebook Ad campaigns to generate leads, how to use apps that will automate cold emails follow-ups, and how to make successful cold calls to businesses.

Communicating Efficiently

Overcoming Objections

The Perfect Discovery and Presentation Call

Onboarding Clients

This module will discuss how to master sales. Learn about the psychology behind making a sale, how to get into the right frame of mind, how to overcome sales objection and how to close and onboard your new clients.

First Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of Modules 1 to 6 of the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Google Ad Basics

Set Up Your Account and Campaign

Keyword Research Basics

This topic will discuss the basic components of a Google Ad and will teach you how to use the basic tools available in Google Ads Business Manager to create your ad campaigns.

Google Ad Extensions

Mastering Google Ads Copywriting

Optimizing Your Google Ad

This module will teach you how to launch your Google Ad marketing campaign, optimize your keywords for users to find your ad when searching using the Google Network, and write an ad that motives users to click on the ad.

Building Your Landing Page

Google Ad Marketing Tools

Google Local Service Ads

This module will teach you the step by step process of creating your landing page using WordPress. In addition, learn how to use Zapier to collect leads from your landing page to your inbox and how to set up call tracking for every phone call that uses your listed phone number.

Basics of Facebook Ads

Principles of Influence

Facebook Business Manager

Setting Up a Traffic Campaign

Setting Up a Conversion Campaign

Consideration Stage Campaigns

This module will explain the different components of a Facebook Ad and how to write an ad that will motivate people to take action. It will also discuss the different types of ad campaigns and how to set them up using Ad Manager.

Naming Your Facebook Campaign

Guidelines to Creating Facebook Ads

Campaign Budget Optimization

Researching Audiences

Ad Performance Metrics

This module will explain how to name your campaign, your ad set and your ads properly, optimize your campaign budget, create custom audiences, and measure your ad's performance.

Start Working With Your Clients

Working With a Service Partner

Outsourcing to Independent Contractors

Make Extra Money Selling Websites

This module will discuss how your digital marketing agency can deliver its services to its clients. You will learn how to work with a white label agency, how to outsource your work to independent contractors, and how to make extra money selling websites.

Second Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of module 7 to 12 from the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Mastering Elite Digital Marketing for Consultants - Course Assessment

Start your very own digital marketing agency by applying these core skills in this free online course.

Advanced Diploma in Mastering Elite Digital Marketing for Consultants

Explore how to start a digital marketing agency and position yourself as an expert in this field. This free online course will show you how to attract more customers for your clients. We will guide you, step by step, on how to get into the right mindset to achieve success. Discover how to find your first clients and set up automated systems for client acquisition. Then, we'll show you how to master cold calling and managing ads with ease.

Do you want to have the freedom to work anywhere in the world or the comfort of your home? Do you want to be your own boss and work on your terms? Do you want financial freedom? If you answered yes to any of these questions, digital marketing might just be the right line of business for you. You don't need to be an expert in creating ads or have prior marketing experience to become a digital marketer. You don't even need lots of money to get started. You'll be surprised how easy it is to build your digital marketing agency and how many businesses are looking for help to bring in new customers. Having the right mindset is essential. We will start by helping you rewire your thinking for maximum success. Mastering the fear of rejection is vital. And getting butterflies when calling businesses to offer your services is normal and part of the process. Learning how to approach companies and convince them that you can help them make money will boost your confidence. Then, you need to understand how to target specific industries that will most likely want to know how you can help them. Finally, this course will teach you to find hundreds of clients willing to work with you. In as little as thirty days from completing this course, you can be working with your clients.
Starting a digital agency is exciting, and learning to set up your website, professional email, and productivity hub is exhilarating. The course teaches you how to prospect for potential clients using Google, Facebook, Yp.com and other sites where people are already advertising. Learn to do video audits where you show prospects what they're missing in their ads or web pages, causing them to lose clients and allow you to position yourself as an expert. We will introduce you to helpful tools to find contacts, automate emails, schedule appointments and send leads to your inbox. Don't worry if you are unsure what to say in your emails! You will get access to templates that already contain what you need to write, and you can copy, paste, and tweak the emails for each prospect. Are you uncertain what to say during a phone call? No problem! Learn the psychology of cold calling, making anyone who answers the phone comfortable talking with you. We supply the scripts of what to say each step of the way to help you conquer your fear. From prospecting to discovery call to the moment you do an online presentation using Zoom, Google Meets, or your preferred digital platform, you will know what to do and what to say.
Become familiar with Google Ads, Local Service Ads, and SEO. Learn how to create and promote your clients' ads, how to optimize the keywords people use when searching for your service and how to perform ad remarketing. With Google Ads, the landing page is critical for converting leads. You will be surprised to learn how many businesses are advertising on Google but don't have a landing page. Learn how to design landing pages that will motivate leads to take action and become customers. You will also learn to create and launch Facebook Ads, target specific audiences and how to optimize your Facebook Ads. Master the skill of tracking your ads and how they perform using a variety of different tools. Towards the end of the course, you will learn how to scale your agency. Understand the benefits of working with a white label agency and learn to outsource work to independent contractors. We have prepared everything for you in step by step guides. All you need to do is follow every action closely. So if you are ready to make the change and learn how to start and scale your very own digital marketing agency, then don't be left behind and take action today!

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Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.